History of Graphic Design

Dutch Master of the New Typography
Rodenhenko
Art of Construction
Piet Zwart
Dutch Modernism partners with German Plakastil
Abraham Games
Post Cubism and Art Deco Moderne
AM Cassandre
Art Deco Quality- Streamlining, zigzag, moderne and decorative geometry
Synthetic Cubism
Propaganda
Suspicion motivates
Continue of Mythical Realism
“Uncle Sam”
Herbert Matter- International Typographic Style
Between the wars Germany became cultural hub


The printing arts perform as an expressive tool means and methods of commercial reproduction become tools of creativity in Dutch Modernism, designers in Holland demonstrated the implications of the new typography as playful expressive forms plus dynamic organized communication. Like Tschichold and the new typography masters, Dutch design believed in dynamic interplays between asymmetrical typographic elements should form a field of tension on the page. “Typography and photography was integrated in a total structure using overprinting.” Paul Shoetema. Photos has a power illustrations could not compare, designers used it as an expressive tool. Hendrick N Werkman represented a new look at methods inspired by Modernism and art of construction. Like Lissitzky, Bayer and Tschichold, Piet Zwart used collage technique with parts from the typecase to expressed the working process of the new typography, he diverse elements unified into a design system consistently applied regardless of subject matter. 1942, post cubist pictorial space and forms; Commonplace images elevated and combined to inspire the audience for war.
The art deco moderne, expressed the desires of a modern era and a passion for geometric decoration for a machine age. AM Cassandre, one of the great illustratiors of 20th century who also had great typography skill. E. McKnight Kauffer, best know for his London Underground posters of the 30’s.
German art absorbes Cubism, French dvertising art, he lettering, typography and spatial origination from the Russian Constructivism and Dutch de Stiji movements. Mythical Realism, promoted patriotism at all levels of society thru national symbols full of realism. Herbert Matter, fullest expression of type and image during the 30’s. he expanded the role of extreme contrasts of scale in photography for European poster style.